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Whether you’re shaping public conversations through social media outreach, managing digital advocacy campaigns, or leveraging social media for marketing, a digital media and social influence major will provide you with the skills and knowledge to master media as a platform for leadership and influence.

Through coursework in social media technology and theory, public relations, and media ethics, you’ll develop the critical thinking and communication skills to confidently create, manage, and evaluate digital content that influences public discourse, brand identity, and social advocacy.

Our digital media and social influence major goes beyond basic theory with real-world, hands-on learning to develop technical proficiency and critical thinking, empowering you to become not just a capable content creator but also an ethically informed digital citizen aware of technology's societal impact.

This program provides the foundation for diverse opportunities in digital content creation, marketing, social media strategy, and a wide range of media-related fields, including public relations, public service, media production, advocacy, corporate communications, and more!